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12/07/2011 About storytelling and the donators’ dialogue

Dezember 7, 2011 in advent calendar 2011, general, new, Tools & Techniques

“The audience is composed of many different groups and these call out to us writers: >Comfort me.< >Entertain me.< >arouse my sympathy.< >Make me sad.< >Get me to dream.< >Get me to laugh.<>let me shiver.<>Get me to cry.<>Get me to think.< ‘ Henri René Albert Guy de Maupassant Tweet

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12/06/2011 Questions to fresh fundraising texts

Dezember 6, 2011 in advent calendar 2011, general, new, Tools & Techniques

Fresh words that make you want to join the project belong to every fundraisers repertoire. The following five questions will help to create persuasive texts. They are from my book, “flyer” – but they always work – for example with websites, flyers, donation letters or presentations. 1.    Who is supposed to read the text? This [...]

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