12/03 & 04/2011 What are the substantial issues of the social web?

Dezember 3, 2011 in advent calendar 2011, general, new, social web

On the social web it’s all about getting into a conversation, exchanging information, discussing and even arguing sometimes; with authors, costumers, business partners and colleagues: and, just for the sake of it! For us at the O’Reilly publishing house, successful social media marketing is therefore based on exchange, openness and trust – demands that we [...]