Fresh words that make you want to join the project belong to every fundraisers repertoire. The following five questions will help to create persuasive texts. They are from my book, “flyer” – but they always work – for example with websites, flyers, donation letters or presentations.

1.    Who is supposed to read the text?
This is the target group
2.    What do the readers want?
These are the interests of the target group
3.    What do you hope to get from the readers?
These are the goals of the flyer
4.    What exactly should be offered?
This is the content of the text
5.    What could be convincing for the target group?
These are your arguments

Good luck and a lot of fun with your text!

Annja Weinberger

www.viva-akquise.de

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