Many tribes. Many tools. I’m writing to you about both. The market needs you (we need you) and
“The audience is composed of many different groups and these call out to us writers: >Comfo
Fresh words that make you want to join the project belong to every fundraisers repertoire. The follo
Dezember 8, 2011 in advent calendar 2011, general, new, social networks
Many tribes. Many tools. I’m writing to you about both. The market needs you (we need you) and the tools are there, just waiting. All that’s missing is you, and your vision and your passion. Tribes, We need you to lead us, Seth Godin
Dezember 7, 2011 in advent calendar 2011, general, new, Tools & Techniques
“The audience is composed of many different groups and these call out to us writers: >Comfort me.< >Entertain me.< >arouse my sympathy.< >Make me sad.< >Get me to dream.< >Get me to laugh.<>let me shiver.<>Get me to cry.<>Get me to think.< ‘ Henri René Albert Guy de Maupassant
Dezember 6, 2011 in advent calendar 2011, general, new, Tools & Techniques
Fresh words that make you want to join the project belong to every fundraisers repertoire. The following five questions will help to create persuasive texts. They are from my book, “flyer” – but they always work – for example with websites, flyers, donation letters or presentations. 1. Who is supposed to read the text? This [...]
Dezember 5, 2011 in advent calendar 2011, general, new
I certainly do not belong to one of the core target groups of fundraising activities, since I only support – if at all – small projects. That those project are always art projects can be ascribed to may my personal interest. The world is an inspiring place for me and different shapes of art can [...]
Dezember 3, 2011 in advent calendar 2011, general, new, social web
On the social web it’s all about getting into a conversation, exchanging information, discussing and even arguing sometimes; with authors, costumers, business partners and colleagues: and, just for the sake of it! For us at the O’Reilly publishing house, successful social media marketing is therefore based on exchange, openness and trust – demands that we [...]
Dezember 2, 2011 in advent calendar 2011, general, new
Many of the fundraising, I know are island-events. Once a year as a potential donator you get a mailing and then you do not hear anything anymore for a long time, except for receiving a donation receipt. Very successful campaigns, on the other hand, keep in contact with the donator. These are real campaigns, not [...]
Dezember 1, 2011 in advent calendar 2011, general, new
Are cyclists „better donators“? Are vegetarians more generous when it comes to social or humanitarian projects? You probably do not know. It’s great to hear that fundraising has professionalized more and more in the past years. Instead of having grey zones anymore, the experience of using fundraising in the digital channels and having new techniques [...]
November 30, 2011 in advent calendar 2011, general, new
The holiday season is both a time for reflection, as well as the heyday for all fundraisers. We will use this period to highlight new developments in online fundraising. What could be better for that than an advent calendar? From tonight on until the 24th of December, you will find a daily report, background information, [...]
